Our History

Today

At Sheridan we’re devoted to the bedroom, to great design, quality and innovation that enhances experiences in this special place. To share these experiences with Australians a television commercial was produced that was a first for Sheridan! Rediscover the pleasures of the bedroom as a safe place, a family space, a romantic place and a place of self-expression.

In November 2005, Sheridan was acquired by Pacific Brands, Australia’s leading manager of consumer brands. Pacific Brands markets some of the most recognised brands including Berlei, Bonds, Holeproof, King Gee, Slazenger, Sleepmaker, Tontine and now Sheridan

2000s

The new Sheridan store concept in David Jones has been developed in collaboration with leading Australian architectural designer Tina Engelen and projects the vision of the Sheridan brand of the future. The new concept embodies the Sheridan brand attributes of quality, luxury, style and craftsmanship and creates the 'world of Sheridan' within the retail environment.

The pinnacle statement for Sheridan… Millennia 1000 Thread Count was developed to bring the five-star hotel experience home.  For those who like to dip their toe in the decorative water,  the Coast collection was introduced to excite the pleasures of Australian coastal living using striking designs, bold prints and fashionable patterns.

Sheridan joined forces with iconic Australian and mother of two, Elle Macpherson, as the company's brand ambassador. Elle like Sheridan, is an iconic Australian, she represents an image of luxury and desirability and is also a leader in her field

1990s

The early 90's saw an expansion of products offer to the already existing ranges: curtains, lampshades, blouson valances, table cloths and coverlets were added - very much a reflection of the 'American look'

As the 'natural' movement took hold of fashion the balance of natural versus synthetic cloth weighed heavily on the side of cotton. The use of a non-iron finish on cotton sheets, swayed many people to change over to cotton. By the mid nineties the luxury market was expanding. Buying less but better was an important reason for making finer, better quality cotton.
Sheridan was purchased from Brenmoss by CS Brooks Canada in 1996.

Contempo is launched in May 1999, acknowledging that trends in the home are synonymous with fashion. Where previously it would have taken at least 2 years for a fashion trend to translate into the home - Sheridan takes the catwalk to the bedroom simultaneously. Contempo is about decorating a contemporary space, where detail is more practical and comfortable. A simplified solution to pared down interiors; the Contempo collection emphasises co-ordination of modern floral, checks and stripes in unlimited combinations

1980

Sheridan Australia's global presence began in the early 80's when Joseph Brender, founder of Katies, purchased Sheridan from Pacific Dunlop with the plan to take the company international. Within 9 months of opening the flagship store on Madison Avenue and 57th Street, New York City, Sheridan had developed a presence in America with both Macy's and the Federation group stocking the brand. With stores in South East Asia and also Europe Sheridan was making 110 different sizes to comply with every shape of bed and pillow worldwide.

In 1984 Sheridan launched its Cotton Percale Collection. Letters poured in from all over Australia not only to compliment the bed linen but also to ask the address of the 'Cotton Man'. Percale is an example of the innovations in fabric that are championed by Sheridan.

In response to an increasing market for plainer, simpler and more 'male friendly' products, Oxford Chambray, a woven stripe fabric was offered in bedlinen for the first time. In 1985 the first Sheridan towel takes design beyond the bedroom and into the bathroom. Sheridan invites leading Australian designers - Jenny Kee, Ken Done, Linda Jackson - into the studio, producing a variety of personalised ranges which highlight different aspects of Australia to the world.

1970s

The 70's began with Mrs Andrew Peacock perched decorously on a chair. She was fully dressed in the height of the '70's. But she was shown in a bedroom, endorsing Sheridan's newly introduced printed sheets. And she was a cabinet minister's wife. The resulting controversy made Sheridan a household name. And it put Sheridan printed sheets and pillowcases into thousands of Australian homes. That was the beginning. Since Susan Peacock there have been a string of famous Australian women, all greatly admired and great achievers. Sheridan's elegance and great taste in advertising has attracted women of the stature of Ita Buttrose, Jeni Edgley, Lorraine Bayly and Wendy Hughes

1960s

In 1963 the brand name Sheridan was registered for the first time as manufacturer of furnishing fabrics. It wasn't until 1968 that Sheridan entered the bed linen arena with a new brand 'Nightlife'. Initially the company faced a great deal of opposition in the marketplace, as the Nightlife brand courted controversy, with its advertising campaign and printed sheets.

By the end of the decade, Sheridan was the new brand name for home wears in Australia. Sheridan had the great fortune to cement its presence with the introduction of the quilt cover into the Australian market as a more versatile alternative to the bedspread.

This was a decade of great technological innovation. The first rotary print machine was introduced in 1968, which allowed the company to move away from hand screen printing and increase its output